Have you ever considered that your website may be annoying? When it’s comes to website design, knowing what visitors hate most is a must, unless you don’t want them to visit you again. This article describes what you should exclude from your website. If you know about an annoying website, feel free to send this article to its webmaster. A few weeks ago I received an email from a colleague asking me to check one of the website he had...
Read MoreBy Jill Whalen The keywords and phrases you use in your Meta description tag may not affect your page’s ranking in the search engines, but this tag can still come in handy in your overall SEO and social media marketing campaigns. What Is the Meta Description Tag? It’s a snippet of HTML code that belongs inside the <Head> </Head> section of a web page. It is usually placed after the Title tag and before the Meta...
Read MoreBeing an illustrated run through the basics. What happened was, for our recent South American tour I wanted an Android architecture overview graphic. I ran across, among the Android SDK documentation, a page entitled What is Android?, and it’s perfectly OK. Except for, I really disliked the picture — on purely aesthetic grounds, just not my kind of lettering and gradients and...
Read MoreBy Jill Whalen As much as Google *pretends* to like SEOs by inviting us to parties at the Googleplex and posting on SEO forums, the bottom line is that they don’t like us — or rather, they don’t like what we do. Google wants to find the best, most relevant sites for the search query at hand all by themselves. Perhaps someday they will actually be able to do that, but for now, they still need our help, whether they like it or...
Read MoreRechecked for Accuracy Jan. 2012 By Jill Whalen What Is a Title Tag? The title tag has been – and probably will always be – one of the most important factors in achieving high search engine rankings. In fact, fixing just the title tags of your pages can often generate quick and appreciable differences to your rankings. And because the words in the title tag are what appear in the clickable link on the search engine results page (SERP),...
Read MoreWritten by: Janet Driscoll Miller One of my favorite things I get out of conferences is learning about all of the great tools that are available. Christine Churchill of KeyRelevance presented the Cool Tools for Search Marketers session. Christine started by sharing why she thinks tools are so important: save money and time provide insight outside of your own site identify missed opportunities does the “grunge work” for you they make you...
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