The title of this article is designed to illustrate the point of this article. Today we won’t be taking a look at black-hat search engine optimization tactics. Admittedly, I’ve toyed with them in a “know your enemy” kind of way but I’m no expert on advanced cloaking techniques nor effective link sp@mming tactics. What we’re going to cover here are the hidden (i.e. dark) areas of effective optimization...

Link building is an essential ingredient in ranking your website highly on the major search engines. There, now that we’ve got that brilliant grasp of the obvious out of the way let’s move on to what you can do to actually create them. Before we launch into the nitty-gritty of link building, no beginners guide would be complete without a brief explanation as to why links are important and the different elements of them. Being a...

Abstract The web is constantly evolving. New and innovative websites are being created every day, pushing the boundaries of HTML in every direction. HTML 4 has been around for nearly a decade now, and publishers seeking new techniques to provide enhanced functionality are being held back by the constraints of the language and browsers. To give authors more flexibility and interoperability, and enable more interactive and exciting websites...

The goal of most web designers is to create an attractive, easily accessible and functional website that will convince the visitor to do something. Creating such a website requires good graphic design, easy and intuitive site navigation, logical site layout and good web copy. The following suggestions are general web design guidelines. Web Content You want the visitor to see you as a knowledgeable information source and/or a reputable business....

Whether you should design that website yourself or hire a professional web designer depends on several very important factors. One of the most important things to consider is the level of expertise that you or your employees have in the necessary web technology needed to create an attractive, professional looking website that functions the way you want it to be. The decision whether or not to do it yourself comes down to your skill levels, the...

eCommerce websites have their own unique character that is designed to lead the visitor to one simple task – make an online purchase. A web designer needs to consider a variety of online selling principles while designing an eCommerce website. In this article we will try to take a look at some of the major design aspects that you must have in an eCommerce website. Many of you are probably already asking why eCommerce website design is...